PELATIHAN UNTUK PEMBERDAYAAN PROMOSI UMKM BINAAN BUMDES SERDANG TIRTA KENCANA KECAMATAN LEGOK, KABUPATEN TANGERANG

Authors

  • Florensa Rosani Purba,  Prodi Teknik Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Kristen Krida Wacana
  • (*) Gidion Putra Adirinekso,  Universitas Kristen Krida Wacana
  • YB. Andre Marvianta,  Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kristen Krida Wacana
  • Adrie F. Assa,  Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Kristen Krida Wacana

(*) Corresponding Author

DOI:

https://doi.org/10.21460/servirisma.2023.32.54

Keywords:

promotion, social media, MSME products, training

Abstract

One of the problems found in BUMDes Serdang Tirta Kencana, Serdang Wetan Village is how MSMEs can be more advanced, in addition to developing the use of Embung as an effort to improve the welfare of the surrounding community.  The efforts made in Pk Mini are only part of several empowerment plans for improving the welfare of the community and STK BUMDes.  Promotion through social media is one of the efforts to increase their income.  Therefore, training is carried out to photograph products and videos that will be used to promote their products. The enthusiastic response and response was very real. This is shown by the preparation before training, the implementation of training, to the results of photos and videos produced.  Collaboration to advance MSMEs and BUMDes is a strong basis for the community to participate in the development of improving their welfare.

References

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Published

2023-11-30

How to Cite

Purba, F. R., Putra Adirinekso, G., Marvianta, Y. A., & Assa, A. F. (2023). PELATIHAN UNTUK PEMBERDAYAAN PROMOSI UMKM BINAAN BUMDES SERDANG TIRTA KENCANA KECAMATAN LEGOK, KABUPATEN TANGERANG. Servirisma, 3(2), 107–118. https://doi.org/10.21460/servirisma.2023.32.54

Issue

Vol. 3 No. 2 (2023): Servirisma : Jurnal Pengabdian kepada Masyarakat

Section

Articles

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Copyright (c) 2023 Florensa Rosani Purba, Gidion Putra Adirinekso, YB. Andre Marvianta, Adrie F. Assa

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